In the past year, “Stranger Things” has become a worldwide phenomenon. With a nostalgic nod to 1980s culture and science fiction elements, the show has something for everyone to enjoy. The highly anticipated second season of “Stranger Things” was released on Netflix just in time for Halloween.
When it comes to streaming services such as Netflix and Hulu, coming across their viewership numbers is hard to find. However, the research company, Nielsen, seems to have come close to cracking the code. Nielsen reports daily on what people are consuming, watching, and listening to. In addition, they keep tabs on what’s going to be the next big thing.
Nielsen has recently launched an SVOD measurement system to track the viewership of streaming services accurately. On Thursday, the company reported its first estimate on “Stranger Things” season 2. Within the first three days of launch, Nielsen estimated an audience of 15.8 million for the premiere episode. In addition, Nielsen reports that the season 2 premiere of the cable hit “This Is Us” gathered 17.8 million between the live and three-day viewing to reference how large that is.
The numbers, however, fell off from there. Besides the premiere episode, only the next two hit the 10 million mark in that three-day span. All nine episodes of “Stranger Things 2” have over four million views. In the first 24 hours, Nielsen reports, over 360,000 Netflix subscribers binged it all in that first day.
Brian Fuhrer, Nielsen’s senior VP of product leadership, recently talked to The Hollywood Reporter, “Our approach is using the same framework and methodology that we do for all of television. So you can put these Netflix and broadcast numbers right next to one another and understand the relationship.”
The first season of “Stranger Things” followed four best friends growing up in Hawkins, Indiana, in the 1980s. The series stars Winona Ryder as Joyce Byers. When Joyce’s son Will goes missing, she sets off on an investigation to track him down while his three friends band together for their own exploration. Along the way, they come across a girl named Eleven, who boasts supernatural abilities. Together they set off to save Will from a sort-of parallel universe called the Upside Down.
Season 2 follows everyone a year later, dealing with the repercussions of what they went through the year previously. After being rescued, Will is still suffering from Upside Down. After discovering this, his friends and family learn that a larger threat has emerged and could potentially damage their own universe.
The series is written, directed and co-executive produced by The Duffer Brothers. Other than “Stranger Things,” the duo has also had a hand in works such as “Wayward Pines” and “Hidden.” However, “Stranger Things” has been the duo’s biggest success yet. Currently, “Stranger Things” has a 95 percent rating on Rotten Tomatoes with an average score of 8.1/10.
There is no word on whether “Stranger Things” will be getting a third installment, but the probability is very high based on the past reviews. “Stranger Things 2” is now streaming only on Netflix.