As of late, glitter has become the rage, and Kim Kardashian has definitely noticed. The star of “Keeping Up With The Kardashians” posted a teaser of her new line of highlighters and lip glosses to her Instagram, wearing nothing but gold glitter and her hair in a ponytail.
The new collection from KKW Cosmetics is called “Ultralight Beams,” which could be a homage to her husband Kanye West’s song of the same name off of his 2016 album “The Life of Pablo.”
Kardashian captioned her teaser as “Ultralight Beams highlighters & glosses launching Dec 1st on KKWBEAUTY.COM.”
Kim Kardashian has recently made a step into the world of fashion with her company KKW Beauty. Now, Kardashian is one smart businesswoman. Her sister, Kylie Jenner, has created an empire of Kylie Cosmetics. Jenner’s line lives primarily online, but Kardashian has been promoting outside of Instagram, making appearances on “The Ellen DeGeneres Show” and “The Late Late Show With James Corden.”
Kardashian wouldn’t even need to bother with promoting her makeup line. With her 104 million Instagram followers and Kris Jenner’s genius, promoting it isn’t a necessity. However, Kardashian has successfully launched a contour kit through KKW Beauty and has recently released her KKW Fragrance, which sold out all three of her fragrances of Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia in six days for about $14 million in total.
Going in the nude and covering yourself in glitter is the most powerful sales tactic that Kardashian can use. The grey hair, the use of the KiraKira app, all the glitter and the vulnerableness of nudity makes the line seem so enticing. Kardashian is not a stranger to artful nudity; she has been a fan of using this move in photo shoots before KKW Beauty.
It turns out Kim has been planning this for months now. First, during the Alexander Wang fashion show in September, Kardashian teased her newest products. Then, earlier this month, Kardashian had the Internet questioning that she would be releasing her on lipstick lines when Kardashian’s makeup artist wouldn’t reveal what lipstick Kardashian was wearing at LACMA Art + Film Gala.
PEOPLE talked to Kardashian recently, and Kardashian stated, “It was the most satisfying feeling when friends, makeup artists, everyone was like, ‘What is this lip liner?’ Lip liners and lipsticks. I’m so excited for them to come out. It’s gonna be so good.”
Concealers may be in the future for KKW Beauty. With the success of past products, the new products will definitely have a chance at making it big in the makeup industry. Kim Kardashian is successful at everything she touches, and it was only a matter of time before she put her hand into makeup.